More About Custom Exhibits and Custom Trade Show Displays
When you need more than an exhibit display kit for your trade show program, consider a custom exhibit or custom rental (in authorized states) for maximum control over your trade show booth design or style.
Custom exhibits allow you to make a statement at your industry events with a trade show display that’s built specifically for your needs, rather than forcing a display kit to do more than it was designed to do. From the first design meeting, you can include all the features you require: private conference rooms, storage, computer kiosks and more—even a second story with a double deck exhibit.
Custom trade show rental exhibits are another option and usually cost about one-third as much as purchasing a comparable booth, allowing you to get the latest trade show exhibit designs and customizations each year without acquiring a new display each time.
If you’re considering custom exhibits or custom trade show exhibit design this year, follow our guide for building the ideal exhibit or custom rental for your company’s needs:
- The booth. Tell your custom exhibit design consultant what your show objectives are – such as selling product, collecting leads, staging presentations or demonstrating software – and the custom trade show booth design will follow naturally from there. Custom exhibit features such as conference rooms, theater areas, workshops, storage, canopies, shelving and more can all be incorporated to meet these needs.
- Flooring. Don’t limit your custom exhibit rental to the plain old carpeting from show management. Many custom exhibit houses carry stylish flooring options for rent, including interlocking tiles, wood flooring and raised platforms. You may even be able to include your company’s logo on certain types of floors.
- Hanging signs. Adding a hanging sign above your trade show display can bring your message above the clutter, helping attendees find your custom exhibit from across the room. Simply rent the hardware for your trade show exhibit booth and buy the fabric graphic skins.
- Custom Exhibit Graphics. With a custom exhibit rental or custom trade show exhibit, all you’ll need to buy are your booth’s graphics. Unlike a simple pop-up display with a Velcro graphic panel, your custom exhibit rental can be outfitted with complex custom-designed graphics that really pop. And if you rent the same exhibit again, your graphics will be there, ready to go!
If you love your custom trade show rental and decide to invest in your own trade show display, ask your custom exhibit design house if they have a rebate program for purchasing a similar new trade show exhibit booth. Usually, if you purchase a custom trade show exhibit display within a given timeframe – usually 30 to 60 days after the show – you can apply some of the exhibit rental cost to the purchase of the new trade show display.
With good planning and a professional trade show display and rental company like E&E Exhibit Solutions, your custom exhibit rental design is sure to stand out and get results.
Since 1994, Daniel Chaddock has consulted on the effective design and use of custom exhibits for trade show marketing. He is currently President of E&E Exhibit Solutions, a company offering expertise in portable exhibits and modular trade show displays. To discuss custom exhibit display options reach Daniel via email Daniel@exhibitsusa.comor contact us at E&E Custom Exhibit Displays at 800.709.6935.